Groove Jones

Groove Jones, founded in 2015 in Dallas, Texas, is a leading creative technology company recognized for its pioneering work in immersive experiences, including artificial intelligence (AI), augmented reality (AR), virtual reality (VR), machine learning (ML), and WebGL applications. The company was established by a team of four, including Dale Carman (Creative Director and Co-Founder) and Dan Ferguson (Co-Founder and Head of Strategy and Consulting), both of whom bring decades of experience in digital media, interactive entertainment, and advertising[1][2][3]. Groove Jones has built a reputation as one of the world's oldest and most recognized XR (extended reality) studios, earning over 200 industry awards such as ADDYs, EX Awards, Shorty's, Obies, and Clios for its innovative work[2][4].

The studio serves a diverse client base, including major corporations like AT&T, Amazon, Intel, Samsung, Toyota, MasterCard, McDonald's, Under Armour, and the U.S. Army[1][3]. Groove Jones differentiates itself through a multidisciplinary team of storytellers, designers, and technologists who leverage emerging technologies to create digital experiences for advertising, marketing, experiential activations, sales enablement, and enterprise training[1][2][4]. Its proprietary GrooveTech™ platform provides secure, reliable, and flexible solutions tailored to client objectives, supporting rapid deployment and customization[2][4].

Groove Jones is known for its creativity, technical expertise, and ability to deliver cutting-edge solutions, such as the XR Avatar Scanner™ for event engagement and AI-powered generative art experiences for brands like Keebler[3][4]. The company maintains a strong market position as an industry leader in immersive technology and continues to innovate with blockchain rendering and cloud-based content delivery[1]. Recent recognition includes co-founder Dan Ferguson being named among the top AI innovators in Dallas-Fort Worth[3]. Groove Jones remains privately held, well-funded, and committed to driving commercial results through technological innovation.