Insider

Insider is an AI-powered platform for personalised, cross-channel customer experiences — one of the few female-led SaaS unicorns. Founded in 2012 by Hande Cilingir (CEO) with co-founders, and operating globally with roots in Istanbul and a Singapore base, Insider unifies customer data and uses AI to orchestrate individualised journeys across web, mobile app, email, SMS, WhatsApp, and ads, with its Sirius AI suite adding generative and predictive capabilities.

In 2023 Insider raised a $121 million Series D led by Qatar Investment Authority at a $1.22 billion valuation, with Sequoia Capital, Riverwood Capital, and others, becoming a female-led unicorn. It is recognised by Gartner as a Leader in personalisation engines.

Choose Insider when omnichannel, AI-driven customer personalisation across many channels is the core requirement.