LiftyUP

LiftyUP is an Italian technology company founded in 2024, headquartered in Milan, that focuses on connecting businesses with top-tier IT professionals and delivering custom AI-driven automation solutions. The company was established by Riccardo D'Iglio (COO) and Francesco Marzano (CEO), both of whom have backgrounds in technology leadership and recruitment. LiftyUP’s core business model revolves around two main pillars: tech talent staffing and bespoke AI automation. For staffing, LiftyUP offers rapid onboarding of vetted IT professionals, promising to shortlist candidates within two days and onboard within a week, catering to both short-term and long-term project needs. Their flexible engagement models include task-based support, full-scale development, and on-demand fractional CTO services, allowing clients to scale their IT teams efficiently and affordably. On the automation side, LiftyUP develops custom AI solutions for marketing, sales, IT, HR, and customer experience, aiming to reduce operational costs, eliminate errors, and boost productivity. Their approach emphasizes ad-hoc algorithms tailored to each client’s workflow, with a focus on 24/7 process automation and intelligent assistants. LiftyUP positions itself as a boutique specialist in the European market, differentiating through speed, flexibility, and deep integration of AI into business operations. While still a young company, LiftyUP has already supported over ten companies in its first year and is building a reputation for reliability and innovation in tech recruitment and automation. The company’s founders are actively involved in the Italian tech ecosystem, leveraging their networks to attract both clients and top talent. LiftyUP’s recent developments include expanding its automation offerings and growing its developer community, with a commitment to timely payments and engaging projects for its workforce.