Luma AI

Luma AI is a San Francisco-based AI video and 3D generation company that raised $900 million in a Series C led by HUMAIN (the Saudi sovereign wealth fund-backed AI firm) in November 2025, with participation from AMD, Amazon, Andreessen Horowitz, Amplify Partners, and Matrix Partners — valuing the company at approximately $4 billion. Founded in 2021 by Amit Jain, Luma AI operates Dream Machine, its flagship text-to-video and image-to-video platform serving 30 million+ users globally with photorealistic video generation renowned for fluid camera movement, cinematic lighting, and physical accuracy.

Dream Machine generates high-quality video clips up to 5 seconds in a single shot and supports multi-shot video composition for longer narratives. Luma AI pioneered Neural Radiance Fields (NeRF) capture technology before pivoting to generative video, and its early leadership in 3D scene capture informed its current advantage in understanding physical world dynamics.

The company serves entertainment studios, advertising agencies, and tech leaders including Dentsu Digital (planned Japanese advertising production), Monks (S4), and strategic partners Adobe and AWS. The $900M funding round includes a partnership with HUMAIN to build a 2-gigawatt AI supercluster in Saudi Arabia — one of the largest dedicated AI compute deployments planned.

Lumas products are accessible via web interface, mobile app, and enterprise API, with enterprise partnerships enabling direct embedding into third-party creative workflows.