Midjourney

Midjourney is an AI image generation platform founded by David Holz in 2022 (launched July 2022), achieving $500 million revenue in 2025 with zero external funding and $0 marketing spend. Headquartered in San Francisco, the company operates with just 40-131 employees generating $5M+ revenue per employee. Midjourney is widely regarded as the gold standard for artistic AI image quality—in blind tests with 100 designers, Midjourney images were preferred 74% over DALL-E 3 and 82% over Stable Diffusion. The platform generates photorealistic, cinematic shots often indistinguishable from real photographs. Midjourney serves 100K+ customers and dominates the professional creative AI space. The 2022 valuation stood at $10.5 billion, with projections suggesting 34.1% CAGR reaching $191.8 billion by 2032. Notable features include the V6.1 model with expanded personalization, Niji anime-style generator (2024), and Discord-based workflow with extended free trial access. Midjourney has become the benchmark platform that professional artists, designers, and brands compare against when evaluating AI image generation tools.