Persado

Persado is an enterprise AI company that generates and optimises marketing language to drive measurable conversion — what it calls Motivation AI. Founded in 2012 by Alex Vratskides and Assaf Baciu and headquartered in New York, Persado combines generative AI, machine learning, and experimental design with a model trained on more than 100 billion marketing-language impressions to produce the words, emotions, and calls to action most likely to motivate a given audience.

The platform reports an average 41% lift in conversion across channels, and its top customers have collectively attributed more than $1.5 billion in incremental revenue to the technology. Persado is used by major regulated brands including JPMorgan Chase, Verizon, Ally Bank, Dropbox, Marks & Spencer, and Tapestry, and is backed by investors including Goldman Sachs and Bain Capital Ventures.

Choose Persado when outcome-driven, experimentally validated marketing language for regulated, high-volume channels is the priority.